Imagine that despite your best efforts, your website isn’t helping your business grow the way you want it. After you’ve done as much organic SEO (Search Engine Optimization) work as you can on your own, what happens next?
When you find yourself lost in the user interfaces of a half-dozen SEO tools, unsure of even whether you are analyzing the data correctly. It not only annoys you, but it also puts your business at risk.
When outsourcing organic SEO consulting services provides so many benefits, it doesn’t make sense to take the chance.
In this guide, I’ll take you through organic SEO Services, SEO Company, SEO consultant, their job descriptions and how important they are for your business.
Let’s get started!
What is Organic SEO?
The act of enhancing your website so that it appears higher in search results for chosen keywords is known as organic SEO or Search Engine Optimization.
This approach entails deftly incorporating the keywords you want to rank for into the meta tags and text of certain pages (we will dive deeper into what these are later).
Let’s talk about the many organic SEO services you can run into when working on an SEO campaign now that we have a fundamental idea of what organic SEO is.
Organic SEO Services
It probably won’t come as a surprise that the four main forms of SEO are closely reflected in the most common SEO services (as in services offered by a typical SEO business).
However, in general, Organic SEO services can be divided into three primary categories, each of which has a specific set of deliverables and services:
Foundational SEO services:
- Keyword research
- Technical SEO audit
- On-page setup
- Competitor analysis
- Website blog content
- Off-page SEO services:
- Link audit
- Link building
- Linkable asset creation
- Guest blogging
- Content marketing
- Barnacle SEO
- Local SEO services:
- Citation building
- Review acquisitions and management
- Google My Business optimization
Although by no means comprehensive, this list does cover the SEO services that have seen the most uptake yet.
Despite the fact that we are segmenting services into their component pieces, not all services are offered a la carte. For instance, you may register for “organic SEO,” which entails the aforementioned.
Let’s explore now!
Types of Foundational SEO services
Tactics that you can primarily execute with one focused effort, then occasionally monitor afterwards, are included in foundational SEO services.
For instance, the majority of labour is completed in one go, even though tasks like keyword research, on-page optimization, and technical SEO require ongoing attention (you can’t just “set it and forget it”).
Keyword research
SEO keyword research is the process of identifying and examining the search keywords that people use to find the products or services you offer to rank for them on search engines. This is the first stage of SEO planning.
Keyword analysis looks into:
- Keyword difficulty
- Keyword search volume
- Keyword search intent
- Content requirements
- Competitor keyword rankings
- Manual SERP analysis (search engine results page)
- The estimated value of a keyword ranking
- Seed, long-tail, and semantic keywords
Through keyword research, a vast list of potential keywords can be discovered, along with the precise elements needed to rank for each phrase. Most significantly, it helps in choosing keywords that can be searched for.
When hired as a service by an SEO firm, keyword research might be combined with on-page optimization or content creation, or you can choose to pay for it separately.
Technical SEO audit
Consider a technical SEO audit as the diagnostic tool your auto mechanic uses to find problems with your technical SEO so you can address them.
A technical SEO cannot fix your technological foundation without first understanding why it is broken, just as an auto technician cannot fix your oil leak without first understanding why it is leaking.
A technical SEO audit consists of several distinct audits, all of which aim to evaluate the overall effectiveness of your website, such as:
Site structure
- Page speed
- Duplicate content
- User experience
- Crawlability
- Mobile-friendliness
- Security
- Structured data
- Interstitials (pop-ups)
- Core Web Vitals
- Multilingual designation
- Google Search Console
Businesses generally outsource technical SEO to an SEO consultant because it rarely requires daily review (unless you’re a major eCommerce brand with thousands of pages).
The consultant or agency will either perform a one-time technical SEO audit as part of the engagement (i.e., a thorough examination and diagnosis of crucial technical SEO elements), or they may combine implementation and problem-solve with the audit.
On-page SEO
Every time you publish a new post or web page, as we previously discussed, you should carry out on-page SEO. However, on-page optimization is typically a project-based, one-time activity that uses keyword research to optimize a full website at once, at least when it comes to SEO services (page by page).
The following are commonly provided as on-page SEO services:
- Website audit
- Keyword research
- Meta tag optimization (HTML)
- Header tags optimization
- Internal linking
- Keyword optimization
- Content development and optimization (content, images, media)
- Competitor analysis
Competitor analysis is typically carried out as part of link building (i.e., competitor backlink analysis). However, it’s not unusual to find an SEO company offering competitor study as a one-time service.
Here are the contents of a typical competitor analysis report:
- Competitor research
- Competitor SEO performance analysis
- Competitor backlink analysis
- Competitor benchmarking
- Website blog content
- Content for websites’ blogs comes last but by no means least.
Content development is cited by 72% of online marketers as their most successful SEO strategy. Additionally, businesses that blog generate 67% more leads each month on average than those that don’t.
It makes sense given that Google won’t have anything to rank without high-quality material, to begin with.
The typical components of blog writing for SEO as a service are:
- Content strategy
- Writing, editing, posting
- On-page optimization
- Updating old blog posts
- Social media publication
Types of off-page SEO services
Off-page SEO typically refers to link building, which accounts for 99% of the work.
It should come as no surprise that various link-building services are among the most sought-after off-page SEO offerings.
- Link audit
- Link building
- Linkable asset creation
- Guest blogging
- Content marketing
- Barnacle SEO
- Link audit
An audit of your link profile’s condition (including the quantity and quality of referring domains) reveals opportunities.
Although a link audit is usually included as part of the deliverables for link-building services, it’s also customary to sign up for merely a link-building audit.
A link audit should reveal the following:
- A detailed spreadsheet of your backlink profile, including anchor text, referring root websites, and DA/PA of links.
- in-depth examination of links, both good and negative
- Link cleaning suggestions
- Link suggestions for opportunities
- A list of links you should report to Google (i.e., spam links that could be hurting you)
- Backlink report
Link building
The darling of SEO: Link building.
Any strategy intended to raise the calibre and number of backlinks pointing to your website is considered link-building as a service.
Link building is available in three varieties:
- White hat link building: Getting backlinks naturally by producing top-notch content and letting them find you.
- Black hat link building is the practice of acquiring links from link farms or link schemes to manipulate search engine results, in defiance of Google’s regulations and guidelines.
- Gray hat link building: Gray hat linking typically refers to outreach, broken link building, content marketing, guest blogging, or any other non-manipulative link-building strategy that walks the line between white hat and black hat.
Black hat link building is prohibited by Google because it actively seeks out backlinks, so remove it from the list (it doesn’t exist).
In terms of grey hat connection building, a typical service might include:
- blogging as a guest on reputable publishers
- creating and promoting linkable assets
- Manual outreach
- Broken link building
- Competitor link building
- Unlinked mentions
- Link reclamation
Don’t use black hat backlink services, which involve buying links. It never has lasting success.
Create linkable assets
This is the category of white hat link-building services that we like. When you create a linkable asset, you create material that is so incredibly useful that when you market it to the correct audiences, they can’t help but share it and link to it.
The procedure is straightforward in theory but challenging in practice. An agency partner collaborates with you to develop a linkable asset, promotes it to the appropriate audiences, disseminates it through numerous channels, and contacts possible backlink candidates. Voilà.
Guest blogging
The first method of link-building is guest blogging.
Writing a post for a credible, high-domain authority publisher to obtain an editorial backlink is what guest blogging is all about.
A network of writers and publishers makes up the majority of guest blogging services, and they plan, create, and publish guest posts on your company’s behalf.
Other times, a guest blogging service may ask you to write the piece first and then publish it (either on their platform or someone else’s) after you.
In the early 2010s, guest blogging was king. But marketers wreck everything like they do everything else. Although Google has tightened down on backlinks from guest posts, it is still a viable technique today.
A backlink from a guest post must be from a reputable website, appear in the article’s body rather than the author’s bio, and ideally drive targeted referral traffic to your website.
Content Marketing
The practice of producing, disseminating, and promoting top-notch content for a target audience through all readily accessible digital channels is known as content marketing (website, social media, email, etc.).
Imagine content marketing as the process of developing and promoting a linkable item, except with content marketing, the work never ends.
This is why it is now the best link-building tactic.
After all, what will publishers, corporations, opinion leaders, and influencers link back to without a steady stream of high-quality content?
Services for content marketing may include the following:
- Audit of content marketing
- Persona creation
- generation of content (e-books, white papers, articles, etc.)
- series creation (podcast, video series, subscriber-only series)
- content marketing (paid)
- distribution of content (organic)
- using social media
- email marketing
- Reporting (KPIs and metrics) (KPIs and metrics)
Organic SEO Company
Organic SEO services give your company on-page and off-page optimization for search engines that is natural. Professional SEO services can also assist your business in achieving certain objectives like growing traffic or online sales.
Job Description of an Organic SEO Company?
Our natural search engine optimization services offer a full-service, turnkey SEO solution for your business. Due to this, our plans contain more than 50 distinct services, ranging from recording phone calls from website visitors to improving your Google My Business page.
Several attributes of our organic SEO services are as follows:
- Setup and traffic analysis for Google Analytics
- Choosing, choosing, and optimizing keywords
- Title Tag and meta description
- registration, setup, and development of sitemaps
- Audit of the information architecture and SEO of the website Custom 404 page
- changes to the page’s freshness and content creation
- Optimization and study of internal links
- Usability testing, user experience design, and outreach
- tracking and transcribing of call leads
Why is an SEO Company the best choice for your business?
There are many organic SEO service providers from which your business can pick.
However, when it comes to your strategy, client experience, and results, offers a competitive advantage.
Below are the major reasons you might need an SEO company:
- Monthly reporting
- Complete transparency
- Custom strategy
- Leads
- Transactions
- Calls
- Revenue
- Organic SEO consultant
Organic SEO Consultant
A search engine optimization consultant who develops and implements an SEO plan to increase organic search traffic is known as an organic SEO consultant.
You are free to focus on what you do best when a service manages the SEO strategy, keyword research, and content marketing for your website. Concentrate on your entire business strategy, your vendor connections, or even spending extra time for yourself.
Job Description of an Organic SEO Consultant?
An organic SEO consultant offers a wide range of SEO services such as:
- Keyword research
- Link building
- Guest posting
- Title Tag and meta description
- Leads
- Content Marketing
- Web development
- Optimization and study of internal links
- Usability testing, user experience design, and outreach
Why is Online SEO Consultant the best choice for your business?
There are numerous ways you can advertise your business online, however, employing the services of an SEO consultant seems to be the best option. From their job description, you can understand that you can’t do without them, which means that they are important if you want your business or website to be visible on search engines.
FAQS
How much does SEO cost for small businesses?
The average monthly cost for small firms using SEO services ranges from $800 to $3,000 or more. The price of SEO for your small business depends on several variables. Your overall SEO prices may vary depending on the scope and quality of your online competition, the number of pages you must optimize, how well—or poorly—your present site is already optimized, and the service provider you choose.
Are small businesses benefiting from SEO?
SEO is unquestionably advantageous for small businesses, particularly if the success of your business depends on customers finding you online. One of the most affordable methods to increase your visibility to potential consumers who are already searching online for the services or goods your small business offers is to optimize your website for search engines.
In SEO, what are backlinks?
A backlink is created when one website links to a page on your website. Backlinks, which are sometimes referred to as inbound links, from reputable websites demonstrate to Google that your material is reliable as well. Several variables, including high-quality backlinks, are taken into account by Google when determining where to place your website in the search results pages.
